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Terminology
Terminology
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Day-wise visitor:
- Number of total visitors on a day.
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Unique visitor:
- Visitors who access a website within a predetermined time interval are unique.
- It does not matter how often the visitor accesses the website between the time intervals; the visitor will be considered a single visitor. If the visitor hits the website after the period, then the visitor will be new or recurring.
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Page View:
- A page view is access to a particular page on a website. If a person visits only one website page, it is one pageview. If the visitor accesses two pages of a single website, it is two pageviews.
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Average Stay Time:
- Stay time is the time that a visitor stays on a single website. It counts from a visitor’s access to the page to leave the website by closing the browser or an event that occurs, like clicking a link to the website. That means stay time is the time between any visitor on a page from their first activity to the last activity. Average stay time is the total stay time of all users divided by the number of visits.
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Average Visit:
- Average visit is the total number of visits divided by number of visitors.
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Bounce Rate:
- A bounce is when a visitor comes to a site and leaves without activity, i.e., they do not click any other link or scroll. A bounce rate is the percentage of the number of users who bounced divided by the total number of users or visitors.
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Traffic From Search Engines:
- Search engine traffic refers to visitors who arrive at a website by clicking search results leading to that particular website. That means a person searches for a sure thing and accesses the website from the search engine results.
- Traffic From Social Networks:
- Social network traffic refers to the visitors who arrive at a website by clicking any link of the website residing on a social network site. That means a person visits a social network site and clicks a link to the website.
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New Visitor:
- A new visitor is the visitor who accesses the website for the first time.
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Returning Visitor:
- A returning visitor is a visitor who accessed the website at least twice.
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Content overview:
- Content overview is the statistics of the website’s visited pages.
- Country-wise Report: The country-wise Report is the country-wise traffic analysis of the website.
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Browser Report:
- The browser report provides statistics on web browsers accessing the website.
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OS Report:
- The OS report provides statistics on the operating systems used on the computers that access the website.
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Device report:
- The device report is a statistic of the devices used to access the website, such as desktops, laptops, notebooks, tabs, etc.
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Web Analysis
- Web analysis is for analyzing any website.
- Suppose you own a website, https://dashrite.com, and want to analyze one of your competitors’ sites. To do so, you simply type a website domain name and start an analysis.