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Terminology

Terminology

  • Day-wise visitor: 

  • Number of total visitors on a day.

  •  Unique visitor: 

  • Visitors who access a website within a predetermined time interval are unique.
  •  It does not matter how often the visitor accesses the website between the time intervals; the visitor will be considered a single visitor. If the visitor hits the website after the period, then the visitor will be new or recurring.

 

  •  Page View: 

  • A page view is access to a particular page on a website. If a person visits only one website page, it is one pageview. If the visitor accesses two pages of a single website, it is two pageviews.

 

  •  Average Stay Time:

  •  Stay time is the time that a visitor stays on a single website. It counts from a visitor’s access to the page to leave the website by closing the browser or an event that occurs, like clicking a link to the website. That means stay time is the time between any visitor on a page from their first activity to the last activity. Average stay time is the total stay time of all users divided by the number of visits.

 

  •  Average Visit:

  •  Average visit is the total number of visits divided by number of visitors.

 

  •  Bounce Rate:

  •  A bounce is when a visitor comes to a site and leaves without activity, i.e., they do not click any other link or scroll. A bounce rate is the percentage of the number of users who bounced divided by the total number of users or visitors.

 

  •  Traffic From Search Engines: 

  • Search engine traffic refers to visitors who arrive at a website by clicking search results leading to that particular website. That means a person searches for a sure thing and accesses the website from the search engine results.
  •  Traffic From Social Networks:
  •  Social network traffic refers to the visitors who arrive at a website by clicking any link of the website residing on a social network site. That means a person visits a social network site and clicks a link to the website.

 

  •  New Visitor: 

  • A new visitor is the visitor who accesses the website for the first time.

 

  •  Returning Visitor: 

  • A returning visitor is a visitor who accessed the website at least twice.

 

  •  Content overview:

  •  Content overview is the statistics of the website’s visited pages.
  •  Country-wise Report: The country-wise Report is the country-wise traffic analysis of the website.

 

  •  Browser Report:

  •  The browser report provides statistics on web browsers accessing the website.

  •  OS Report: 

  • The OS report provides statistics on the operating systems used on the computers that access the website.

 

  •  Device report:

  •  The device report is a statistic of the devices used to access the website, such as desktops, laptops, notebooks, tabs, etc.

 

  • Web Analysis 

  • Web analysis is for analyzing any website.
  •  Suppose you own a website, https://dashrite.com, and want to analyze one of your competitors’ sites. To do so, you simply type a website domain name and start an analysis.
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